The Meetings, Incentives, Conferences and Exhibitions (MICE) industry is extensively and rapidly growing and is largely associated with travel for business purpose. Each different subsection of MICE have quite different characteristics but as a whole they are referred to as MICE Tourism.
The MICE industry is characterized by the “Three Highs – high growth potential, high added-values, and highly beneficial innovations”; the “Three Larges—large output, large opportunities for employment and large industry associations”; and the “Three Advantages—advantage over other industries in human resources, technological know-how, and the efficient utilization of assets.” Today, countries all over the world are putting their best foot forward to develop the MICE industry as a means to enliven national economic development
The MICE industry -a service industry combining trade, transportation, finance, and travel—has been active in Europe and America for over a century. Despite the development of telecommunications and the current financial crisis, the need for direct contact has always existed and will always be there.
Today, countries all over the world are putting their best foot forward to develop the MICE industry as a means to enliven national economic development.
MICE Meetings can be Formal or informal deliberative assembly of individuals called to debate certain issues and problems, and to take decisions.